Outcomes over attendance
The Forum publishes deals signed and people placed, with their rules, not a head count.
About
The Forum
The annual meeting of the people who finance, govern, produce, equip and staff world sport. Four days, one question a day, a host city chosen for each edition.
What it is
An annual international meeting that brings together the commercial, operational, technological, institutional and human sides of sport. It is built around four questions and judged by what happens in the room.
The question behind it: what concrete economic, professional and institutional outcomes can an international meeting actually produce? Every session starts from a real industry question and ends with something a participant can use, or it is cut.
Why it exists
Sport is an economy of about 2.3 trillion US dollars a year in revenue. Professional sport is about 140 billion of it. Most meetings on the business of sport serve clubs, leagues and media. The travel, goods, participation, production, technology and capital that make up the rest rarely meet, and almost no meeting measures what it produced.
Source: World Economic Forum with Oliver Wyman, Sports for People and Planet, 2026. Revenue, not GDP.
Who runs it
Organised and produced by OSHIL GROUP.
OSHIL GROUP organises and produces the Forum: the programme, the Dealroom, the partnerships, the production of the four days and the contracts that carry them. Its founder brings more than five years of international experience on major and high-end events. The hiring floor of Day 4 is run with OSHIL FOUNDATION, a non-profit association, through its programme WE CREATE AND LIVE THE FUTURE.
Principles
One partner per category
Partners have a defined role and receive a written report on what the partnership produced.
Facts that hold
No date, venue, speaker, partner or figure is published before it is true and approved.
Global by design
One identity, a host city chosen for each edition, English and French from day one.
How the Forum counts
A number is said only if it can be traced. This rule applies to this site, to every document of the Forum and to every session.
- 1
- We name the measure: revenue, spending, value added, valuation or impact. Never one word for another.
- 2
- We give the publisher, the year and the place.
- 3
- We never add numbers from different studies or different measures.
- 4
- An audience figure says what it measures: reach, average audience, fans, views or attendance.
- 5
- A sponsorship fee is "not disclosed" unless a source states it; a reported figure is "reported".
- 6
- A number that cannot be traced is not said.
Published after Edition 1
Deals signed
Agreements signed during the four days and confirmed in writing by both parties within thirty days.
Published after Edition 1
People placed
People hired through the fourth day and confirmed by the employer within sixty days.
Where the Forum stands
The Forum is in preparation. The host city and dates of Edition 1 will be announced when they are confirmed. Until then, this site says only what is true today.
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