Capital and Governance
Inside the Dealroom: why only signed deals count
A closed room, a committee, accredited investors, and one rule that keeps everyone honest: an introduction is not a deal.
The Dealroom is held on Day 1, behind closed doors. Clubs, leagues, events, venues, media and technology companies raising capital apply with one paragraph. A committee selects the situations it can stand behind. Investors are accredited by their thesis in sport.
Why the room is closed
Nothing said in the room is published. People speak plainly when they know it stays in the room.
Why only signed deals count
An introduction is not a deal, and a handshake is not a signature. The Forum counts an agreement only when it is signed during the four days and confirmed in writing by both parties within thirty days, and only with their consent. That number is published after each edition. Everything else stays private.
How to take part
Ventures apply and investors ask for accreditation on the Dealroom page. Applying does not guarantee selection or accreditation, and no confidential document is collected through the site.
Sources and further reading
- UEFA, European Club Finance and Investment Landscape (February 2026)
- Fortune, sports teams as investment targets (July 2026)
Photograph: Pexels, licensed. No person shown is connected with the Forum.
